Aan de vooravond van het wereldwijde iPhone-effect

Hi Rob,

No problem at all.

I?ve never been to Holland but every Dutch national I?ve ever met always spoke fluent English so I thought it might have been a bit superfluous, but at least we made the effort.

In case anyone in Holland is interested in what?s happening in the USA, this web site has video of an American event that took place last week. It?s a two hour video discussing the various issues around mobile web and application development and how the various mobile operating system and handsets are going to affect deployment. Feel free to add comments at http://mobileanalytics.com/forum/index.php?topic=135.0

Are there any large mobile web developer groups that I might be able to dial in to do a remote presentation to with a Q&A to answer any questions people might have around what Amethon?s mobile analytics can do?.

Would be interested to hear if there are any similar technologies in Holland that you know of that do mobile analytics, (using any technologies).



Regards,

Dean Collins
Amethon Solutions Pty Ltd
34 West 120th St, Suite 3,
New York, NY, 10027 USA
Phone: +1 646-240-4043

Hi Dean,

I hope you don't mind me removing the translated bit. Although it got the message across, it looked a bit odd with weird sentence structures and all.

Besides, due to lack of global Dutch speakers we have learned to read English ;-)

Anyway, thanks for the addition!

Oh and in case "google translate" horribly messed up here is the original text in english.

Hope you dont mind me posting it twice.


Thanks for posting about http://www.Amethon.com

Amethon launched the worlds first ?mobile specific? analytics application back in October 2007 http://www.amethon.com/Content_Common/pg-Mobile-Analytics.seo and although this space is still very new with only a handful of vendors we currently have a little over 800 domains under management already.

As you know the majority of existing ?desktop analytics? vendors use javascript which does not work in 90% of the world mobile phone browsers. This limits the effectiveness of existing ?desktop analytics? vendors like Google, Webtrends etc.

Yes Omniture have announce their first mobile add-on solution last week however I think you will find a lot more functionality in using a mobile specific analytics tool for tracking mobile browsers.

You might like to refer to this article http://www.brysonmeunier.com/the-mobile-seo-s-guide-to-mobile-analytics to get an understanding as to some of the reasons desktop analytics tools wont work for mobile.

However I would also like to point out that there are significant differences between Amethon and the other 8-9 mobile specific vendors.

Amethon?s Mobile Analytics uses a technology called ?wireline capture? to view 100% of the packets travelling from the mobile handset to your mobile webserver. This Wireline Capture (really it?s just packet sniffing) allows us to build accurate analytics reports in real time about people visiting your mobile websites. Your data does NOT have to leave your server farm so security is assured and more importantly reports are available in real time, no more waiting for third party updates to be made available 12-24 hours later.


We support all of the standard web metrics including:
? Hits and page views
? Visits (entry page, average duration)
? Visitors (browser type, user agent, operating system)
? Click paths
? Referring sites, search engines and search terms

We have also incorporated a number of mobile specific metrics including:
? Mobile handset analysis (make, model, screen resolution etc)
? Mobile Operator (country of origin, operator name)
? Geo Location (country of origin, RDNS lookup)
? Mobile vs PC browsing activity

The advantages of the Amethon solution using wireline capture is we can track things that page tags cannot - for example we can see when a download (for example video) is abandoned mid way through the download ? this would show up as a successful download using page tags and you would be unaware there is a problem.

Amethon Mobile Analytics is primarily sold via web developers and independent analytics consultants. We do not provide any ?analytics analysis? services to your clients so this gives you an ideal opportunity to invoice more consulting services to your client.

We already have clients in Europe so look forward to your enquiries.

Regards,
Dean Collins

Goede samenvatting!

Ik verwacht dat Mobiel internet eind 2008 een grote vlucht gaat nemen. Voor wat betreft het adverteren met behulp van mobiel internet zal Google AdWords een van de eerste breed geaccepteerde tools zijn die een hoge ROI zullen genereren. Ten eerste omdat mobiel adverteren een heel gevoelig issue is; de mobiel is zo'n beetje het meest persoonlijke gadget die je hebt, vergeet je hem dan ga je terug naar huis. Je hebt dus met gevoeligheid van je publiek te maken. AdWords is bekend en breedgeaccepteerd op het normale web. De overgang naar mobiel is dus gemakkelijk en acceptabel voor de gebruiker.

Op dit moment is de advertentiemarkt voor mobiel internet nog erg klein. Er zijn nog relatief weinig adverteerders actief en er is dus weinig concurrentie. Hierdoor kan een adverteerder heel gemakkelijk zijn markt claimen. 'Koop' bijvoorbeeld als NU.nl zijnde alle keywords icm het woord 'nieuws' in, en je vangt alle zoekopdrachten met Google mobile af. Door de lage concurrentie zal je advertentie 'altijd' getoond worden en zul je tegen lage kosten bezoekers op je mobiele site krijgen.

Om terug te komen op je vraag over analytics. Google Analytics geeft ook voor mobile AdWords advertenties een zeer uitgebreide rapportage terug. Hierdoor kun je je advertenties en zichtbaarheid continue optimaliseren.

Lees ook dit artikel eens, het vult bovenstaande enigsins aan.
http://www.frankwatching.com/archive/2008/04/22/google-mobile-op-de-iphone/