Exploring Logo Designs

Piter de Weerd

Merken /
3 March 2009, 9:45 /
Views 21727

“Exploring Logo Designs with Mathematica: “One of my enduring passions is exploring graphic design with programmatic and generative systems. While some aspects of design require the skilled hand of the designer, others can be formalized and explored by computer. For those tasks, Mathematica is an exceptional tool..”

As starting points for design explorations, corporate logos are ideal. They often distill a single idea into simplified geometric form that is straightforward to parameterize in Mathematica. Once a logo is in Mathematica, exploring its parameter space quickly leads to the discovery of new graphic phenomena, emergent forms, unexpected relationships, and burgeoning lines of inquiry. Mathematica’s very high-level programming and interface constructs help your explorations keep pace with your brain as it flings out new ideas left and right.

(…) I was surprised that such a variety of designs would arise from a straightforward parameterization of this simple logo. But that’s often the case. This tiny corner of the design universe contains an infinity within itself. It’s like exploring a drop of pond water with a microscope. The universe within is dazzling.

Exploring Logo Designs

Tags
/ logo
/ merk
/ design

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